About the
project
Aquality Pool Care partnered with us to scale its digital presence beyond Cyprus and build brand visibility ahead of the Aquanale 2025 trade show.
Our objective: generate awareness, test demand across 14 European markets, and drive qualified B2B traffic to a newly optimized landing experience.
STRATEGY
We crafted a multi-layered funnel focused on measurable growth:
- Meta Ads for top-of-funnel reach and storytelling.
- Google Search Ads for high-intent conversions.
- LinkedIn (pilot) for early industry targeting.
- Continuous optimization through GA4 + UTM tracking and audience refinement.
Each phase worked together to build awareness, capture intent, and convert interest into distributor inquiries.
A multi-layered strategy
for maximum impact
Precision targeting.
Engaging storytelling.
Full-funnel awareness.
BRAND
AWARENESS
Brand Recognition
Our Meta campaign achieved 10,000+ link clicks, reaching over 120,000 professionals across Europe.
With a 2.9 % CTR — over twice the B2B norm (~1.2 %) and €0.07 CPC, Meta became the core awareness engine driving qualified visitors to the WonderGel and product-range pages.
Top-performing markets:
🇲🇹 Malta (4.5 % CTR) · 🇪🇸 Spain (4.6 %) · 🇵🇹 Portugal (3.4 %) · 🇫🇷 France (2.8 %)
LANDING PAGE
A dedicated WonderGel landing page simplified conversion with direct CTAs and trust signals.
The design integrated GA4 event tracking, UTM governance, and GDPR-compliant forms — enabling precise measurement of engagement and lead quality from every campaign touchpoint.
CAMPAIGN
OVERVIEW
Budget, Duration, and Reach
Timeline: April → September 2025
Channels: Meta (awareness + retargeting) · Google Search (conversion) · LinkedIn (pilot)
Best market for conversions: France – 3.45 % CVR · €41.74 CPL
Paid Search proved the final conversion step in 83 % of journeys, while Meta drove cost-efficient early-stage discovery.
NUMBERS TALK
The
results
Higher reach. Lower costs. Smarter awareness campaign.
PROCESS INSIGHT
From brainstorming session to final execution, every step was driven by data and creativity.