About the
project
Chrysanthou Shoes — one of Cyprus’ most established footwear retailers — partnered with Air Balloon Digital in February 2024 to build a sustainable e-commerce growth engine.
The goal: unify paid, organic, and retention efforts under one performance-driven strategy that scales visibility and online sales while maintaining full cost control.
STRATEGY
We implemented a multi-channel framework with data governance at its core:
- Meta Ads for awareness, engagement, and retargeting.
- Google Ads for high-intent discovery and remarketing.
- Email Marketing for retention and loyalty.
- Continuous CRO and GA4 Tracking for ongoing optimization.
This approach established an always-on system for measurable growth, linking creative output directly with analytics, engagement, and conversion data.
A multi-layered strategy
for maximum impact
Data consistency.
Cost efficiency.
Scalable performance.
VISUAL
Recognition
Brand Awareness
Across Meta and Google, paid media delivered over 6 million impressions and 51 K link clicks, achieving an average CTR of 2.2 % — well above the fashion e-commerce benchmark (0.9–1.5 %).
With CPC at €0.07 and CPM around €1, campaigns maintained exceptional efficiency, expanding reach and driving consistent traffic without overspend.
Smart frequency management and creative sequencing ensured fresh exposure across audiences, turning awareness campaigns into a predictable acquisition engine.
WEBSITE OPTIMIZATION
Continuous website CRO improvements supported campaign effectiveness.
Our focus included performance tuning, navigation refinements, and content standardization to improve product discovery and checkout flow.
CAMPAIGN
OVERVIEW
Active period: Mar 2024 → Aug 2025
Channels: Meta · Google · Email · Website Optimization
Performance highlights
- 6.1 M impressions · 920 K reach · 51 K clicks
- CTR 2.2 % · CPC €0.07 · CPM €1.0–€1.3
- ~36 K website sessions in 2025 YTD
- +123 % paid-social traffic growth since campaign launch
- Continuous brand visibility gains through organic and direct channels
These results demonstrate how creative structure, targeting precision, and data control produced strong acquisition efficiency and measurable growth momentum.
NUMBERS TALK
The
results
High reach. Lower cost. Consistent performance.
EMAIL &
RETENTION
Email and automation programs strengthened long-term engagement:
- Average open rate: ≈ 20 – 25 %
- Average click rate: ≈ 3 – 5 %
- Unsubscribe rate: < 0.4 %
Performance exceeded retail benchmarks, validating email as a profitable retention and loyalty channel with room for scaling through additional lifecycle flows.
Every campaign feels purposeful and delivers measurable results
PROJECT INSIGHT
Every initiative — from ad design to CRO — was shaped by data, collaboration, and continuous learning, laying the groundwork for sustained e-commerce growth.