About the
campaign
The ‘All and More’ campaign was designed to position Kings Avenue Mall as the ultimate retail destination in Cyprus. Our mission was to create a digital strategy that resonated with diverse audiences, blending creativity with measurable results.
STRATEGY
“We began by understanding Kings Avenue Mall’s core audiences: Parents, Young Professionals, Expats, and more.”
“Persona-driven messaging ensured our creative approach
connected deeply with each audience.”
“Leveraged audience testing on Meta to maximize engagement and reach.”
A multi-layered strategy
for maximum impact
Precision targeting.
Engaging storytelling.
Full-funnel awareness.
VISUAL
CONSISTENCY
Brand Recognition
Visually Consistent
LANDING PAGE
“Each persona is guided through a personalized journey with specific CTAs and landing page that align with their
interests”
CAMPAIGN
OVERVIEW
Budget, Duration, and Reach
The Impact
“Our campaign leveraged Facebook and Instagram to maximize Kings Avenue Mall’s reach across Cyprus, specifically targeting audiences in Nicosia, Limassol, Larnaca, Paphos, and Famagusta districts. With a strong focus on awareness, the campaign drived engagement and brand recall for diverse personas over a strategic duration.”
NUMBERS TALK
The
results
Higher reach. Lower costs. Smarter awareness campaign.
captured everything we wanted to convey. The results speak for themselves.
PROCESS HIGHLIGHTS
From brainstorming session to final execution, every step was driven by
data and creativity.