About the initiative
The Ostrakon Project is Air Balloon’s long-term commitment to raising awareness of environmental issues and inspiring real action in Cyprus. Each year, the project adopts a new theme, but the mission remains the same: spotlight ecology, biodiversity, and the need for sustainable change.
The journey began with Timeless Travellers, focusing on sea turtles, and continued with Majestic Scavengers, dedicated to protecting the endangered Cyprus vulture. Now entering its third edition, the Ostrakon Project has established itself as an annual event that unites creativity, community, and conservation.
Our goals: awareness, education, fundraising—and above all, action.
STRATEGY
We set out to engage multiple audiences: students, local communities, environmental NGOs, and nature lovers.
Our messaging emphasizes biodiversity, local ecology, and the role individuals can play in protecting it.
By combining online reach with offline events, we extend the conversation beyond screens and into real communities.
A multi-layered strategy
for maximum impact
Nationwide targeting across Cyprus
Execution
Creative & Campaigns
Our execution combined strategic campaign design with immersive community engagement to maximize impact.
We developed 9 ad sets with 21 tailored ads, supported by 22 unique visuals from our creative team, ensuring each campaign reached the right audience with fresh, compelling content.
Concepts such as Timeless Travelers and Majestic Scavengers brought the brand narrative to life while leaving room for future creative editions.
Beyond digital campaigns, we fostered real-world connections through screenings, Q&As, school educational talks, and fundraising initiatives including art sales, auctions, and live activations. Photography exhibitions further deepened emotional resonance with audiences.
To unify all efforts, each Ostrakon edition carried a distinct identity tied to its theme, consistently applied across posters, banners, social media, radio, press, and on-site activations.
The Ostrakon Project is more than a campaign—it’s a movement that aims to grow stronger every year.
CAMPAIGN
OVERVIEW
The Impact
Our campaigns combined digital visibility with on-the-ground experiences, ensuring the Ostrakon Project reached schools, communities, and the broader public year after year.
NUMBERS TALK
The
results
Support our cause
PROCESS HIGHLIGHTS
From brainstorming session to final execution, every step was driven by our vision for a greener and kinder world.